The Business Case for Women in Sales

Strategies for Success

Sponsored by

This week's newsletter landed a bit later than usual due to some unexpected hurdles. But don't worry – the content is worth the wait! Get ready for some great insights...

Xembly – Your company’s new AI executive assistant

  • Need to schedule a meeting with 7+ people? 

  • Need to take meeting notes while staying engaged?  

  • Need to manage your deliverables and deadlines?

Meet Xena by Xembly, your company’s new AI executive assistant that does the work for you — giving you 400 hours extra a year.

FUEL the fire 🔥
Unlocking Potential: Why Women are the Future of B2B Sales

In an era where diversity isn't just a buzzword but a cornerstone of innovative and successful businesses, understanding how to attract women to B2B sales careers is not just necessary—it's imperative. Our latest blog post, "Empowering Strategies: How to Attract Women to B2B Sales Careers," dives deep into actionable strategies that can transform your company culture into a magnet for talent, particularly for empowering women in sales roles. This isn't about ticking boxes for diversity; it's about enriching your team with varied perspectives that drive innovation and growth.

🔝Takeaway: Embracing gender diversity in sales isn't just good ethics—it's a sound business strategy. Companies that actively foster inclusive environments see enhanced innovation, team dynamics, and profitability.

📰 Details:

  • Inclusive Job Descriptions: Craft your job listings to speak directly to women using gender-neutral language and emphasizing your commitment to diversity.

  • Female-Friendly Culture: Go beyond the superficial; implement tangible actions like flexible work arrangements and clear leadership support to truly embrace inclusivity.

💡 Action It: Don’t miss out on uncovering the blueprint for building a robust, diverse sales force. Dive into our full post and start shaping your company’s future today.

Five Important B2B Revenue Trends

A few weeks ago, I shared the new McKinsey B2B sales report, which is very insightful about the changing sales landscape. Sales professionals are also being asked to become more marketing savvy and shrink the gap in sales & marketing alignment. CRO Latané Conant penned a great article in Selling Power magazine.

Photo: Courtesy of 6sense

10 ideas to help you achieve more

  1. Time Blocking: Schedule dedicated chunks of time for specific tasks (email, prospecting, client meetings) to minimize distractions and context switching.

  2. Prioritize Leads: Use a system to categorize leads by their potential (hot, warm, cold). Focus your limited time on the most likely to convert.

  3. The "Rule of 3" is to identify your 3 most important tasks for the day and tackle those first. This combats decision fatigue and ensures progress on core goals.

  4. Pre-Call Prep: Research prospects before calls or meetings. This allows for more personalized conversations and demonstrates you value their time.

  5. Template Power: Use pre-written email templates as a starting point, customizing them for each person. This saves time while maintaining a professional touch.

  6. Batch Similar Tasks: Group similar tasks together (cold calling, follow-up emails) for improved efficiency and greater focus.

  7. Leverage Automation: Use tools to automate repetitive tasks like scheduling or social media posting. This frees up time for higher-level selling activities.

  8. Take Strategic Breaks: Short breaks throughout the day can boost focus and prevent burnout. Try a 5-minute walk or a quick meditation session.

  9. Harness "Dead Time": Stuck in traffic or waiting for an appointment? Use that time to listen to sales podcasts, review industry news, or practice your pitch.

  10. End-of-Day Review: Reflect on the day's accomplishments and identify areas for improvement. This helps with continuous learning and informs your planning for the next day.

Are You Streaming Dirty: Have You Been Hacked?

  • Roku hackers breach 15,000 accounts and are selling them online

  • Video Report: The Chinese Hack that Stole 22m People’s Data | Cyberwar.

  • Check out cybersecurity statistics by industry on how costly data breaches can be.

favorite THINGS💙
The Game-Changer on My Desk: Logitech's Dynamic Duo

Gadget Overload? This Might Be Your Secret Weapon

We all know the struggle – devices galore, and no easy way to make them all work in sync. Well, I discovered a game-changer: the Logitech MX Vertical Ergonomic Mouse and its matching keyboard. This combo is my secret to conquering the tech chaos.

The Dynamic Duo

The MX Vertical is the workhorse – the ergonomic design melts away wrist and hand strain. Its keyboard partner? Think fast typing and effortless control, even if those "passion projects" turn into all-nighters.

Logitech MX Vertical Mouse with Ergo K860 Keyboard

The Real Magic: Seamless Switching

The best part? Logitech's magic lets me jump between laptop, desktop, or whatever I have on hand, with a single click. No more fumbling while clients wait. And that ergonomic mouse? It felt weird at first, but now I'm hooked – it's transformed my productivity.

Why This Matters for Salespeople

Let's be real: In sales, efficiency is everything. This combo gives that edge. Comfort keeps you sharp, speed closes deals, and adaptability lets you roll with ANY client setup. It's not just a gadget, it's an investment in dominating your sales day.

Upgrade Your Everyday

Want to make every workday smoother? This Logitech combo is a no-brainer. It's about comfort, control, and maximizing that hustle. Don't settle for tech struggles – try it out, and see the difference yourself.

Stay brilliant – and go crush it!

Beyond Words: Honoring Brodie Bruner's Impact

On March 6th, the skies dimmed as we bid farewell to a subscriber and a cherished friend—Brodie Bruner. Brodie was an extraordinary father, husband, brother, and friend. His legacy will forever light the paths of those lucky to have known him. He left too soon, leaving a void in our hearts. But his life's story fuels our inspiration.

Brodie's spirit of generosity knew no bounds, a testament to the incredible human being he was. His actions, such as delivering water to those in dire need, are but a glimpse into his compassionate soul. This video shows Brodie's kindness. It exemplifies his unwavering commitment to making the world better.

In honor of Brodie, let's embrace the essence of his legacy. Challenge yourself to make a small, positive impact. Cherish the moments with those you hold dear. Today, in memory of a man who embodied the best of us, let's pay it forward with acts of kindness and love. Hug your loved ones. Remember: let's carry Brodie's torch of hope and humanity in life.

Join the conversation

or to participate.