🚫 The Death Spiral of Discounting: Why It's Time to Break Free 🚫

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Happy Monday!

Welcome to this week's edition of IGNITE Sales, where we dive deep into the world of sales strategies and value-based selling.

Our feature article tackles the burning question: Is discounting a necessary evil, or is it silently eroding your profits? Join us as we explore 'The Death Spiral of Discounting' and why it's time to break free from this costly trap.

1. Section 1: 'The Death Spiral of Discounting'

2. 💡 Section 2: Make it Real: Questions to Help You Navigate Discount Pressure

3. 🧠 Section 3: The Power of Neuroscience to Help You Sell Value

4. 📚 Section 4: Read more: Some of my favorite resources

In the fast-paced world of sales, it's no secret that the allure of discounts can be incredibly tempting. 🤑 After all, who doesn't want to close deals quickly and make customers happy, right? But what if I told you that constantly giving in to discount requests could be a trap, a relentless spiral that could ultimately harm your business? Let's dive into the dark side of discounts and explore why it's time to break free.

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The Discounting Dilemma

Discounts, when used sparingly and strategically, can be powerful tools. They can seal the deal and make customers feel valued. However, here's the catch – the more you rely on discounts, the more you erode your profit margins. 📉 It's a slippery slope that can lead to a cycle of dependency.